Heavenly Family Church International President, Prophet Elijah Motowashe has expressed the significance of building trust between entrepreneurs and clients in the market place citing that it is one of the key pillars to build brand’s name and win customer loyalty.
Speaking during the worker’s blessing service 2 which was held recently in Harare, Prophet Motowashe said every big brand that exists has started small and maintained consistency.
“One challenge with people who want to become big is that they do not want to start small, it is not about that they do not want to go and work but they just want to start big.
“If you want money, grow with it, start with that little. The concept of entrepreneurship is simple, one should start by building trust first with the clients. It is not just a matter of opening a shop, put a lot of inventory and pay rentals but the market should first know your brand.
“The more you build trust base and good relations with your clients, you will continue to cultivate more clients until you reach a point of taking further steps of expansion, you cannot expand without clientele,” said Motowashe.
He further warned young entrepreneurs against going for expensive business premises during initial stages saying “The other problem with startups is that they want to go for expensive premises yet they are not established.
“My advice is that, let us be ready to start small and God will only locate where your hand is,” he added.
Meanwhile, some respondents applauded the teaching saying it has been crucial to empower entrepreneurs for growth.
“My mindset has been transformed by this powerful teaching,” said Lovemore Motsi.
“Indeed it is a powerful teaching, I started like that. My Prayer is that Lord keep watching and directing me,” said Prowess Chigumbu.
Prophet Elijah Motowashe is a life coach, relationship expert, businessman, author, philanthropist and visionary of Heavenlife Family Church International.
